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Will Google Penalize You For Having Long URLs?

by Miguel Salcido

in Organic SEO

I have been reading around the Web that there is a big to do about some statements that a Google employee has made regarding the fact that Google does not like long URLs. The conversation started over at Google Groups. The comments came from guy named JohnMu and specifically used this URL as an example:

http://www.gadgetguy.com.au/small-kitchen-appliances-toaster-kettle-coffee-machine-blender-juicer-channel7-sunrise-australia-42.html

Now using descriptive URLs is typically a good thing, and I say typically because in this case it is overkill. And if the page that the URL goes to is not relevant to the URL then that is definitely not a good thing. The question that we all ask ourselves is will this trigger an algorithmic filter/flag, or will it simply be something that only a manual review would be able to notice?
Creative Commons License photo credit: YoungBlog

He is sad because your URLs are too long. :-(

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About the Author: I'm the Organic SEO Consultant, Miguel Salcido. I've held Director and VP level positions at large search agencies in the past, and offer SEO consulting services through this site. Follow me on Google+, and Twitter. You can also Contact Me for consulting, speaking engagements, or writing opportunities.

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