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The Value of Leveraging Email

by Miguel Salcido

in Infographics

Email marketing has long been one of the more profitable online marketing channels. But it is often overlooked. Don’t get me wrong, there are plenty of really solid online marketing channels out there like SEO, PPC, CRO, retargeting, etc. But email has consistently remained a top ROI producer. The only problem is that you have to do it “right.” If you can master theĀ intricaciesĀ of email marketing then you can really increase your bottom line. I like this infographic on the value of leveraging an email newsletter.

 

Via: iContact

About the Author: Having held Director and VP level positions at large search agencies over the past 8 years I have gained a wealth of experience and knowledge. I now offer agency quality SEO consulting services without the big agency overhead so that more of your dollars will go into your campaign. Follow me on Google+, and Twitter for regular updates.

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