Case studies are now coming out showing that social media signals do directly boost organic rankings. But those rankings are short lived and fade with time similar to the QDF effect.
So by now I am sure that everyone experienced that very interactive Google homepage yesterday with the balloons that bounced all around the screen when you moused over them. It was fun. But was it also a cryptic message about the big announcement coming today at 9:30am PST via YouTube? And then what about today’s [...]
I have come across many great posts on why companies should be running Social Media Marketing (SMM) campaigns lately. I think that SMM people are starting to get tired of being dismissed by the incumbent traditional media folks who, with good reason, seem to be opposed to SMM because they just don’t “get it.” Traditional [...]