The overall jist of it is that Caffeine’s main goal is to increase the speed of its results as well as integrate more “real time” results from sites like Twitter, MySpace, and Facebook.

But this is an SEO blog, and I am an SEO consultant, so we don’t care about Google getting faster or stuff like that. We want to know how this is going to affect our rankings. Right? Right!

Thank goodness that Summit Media conducted an independent study on Caffeine’s impact on rankings. They compared Caffeine results against current Google results for over 10,000 keywords.

They saw that on generic search queries news sites and social media sites were being given a bit of an advantage while other niche sites were ranking well for longer tail searches.

Most sites should not expect to lose many rankings, there were not many fluctuations, but sites with older content have a greater chance of losing out.

No changes to any one sector or niche over another. All changes seem to be across the entire index.

Domains with exact matched keywords had less emphasis

So overall not much to riot about. Things SHOULD be fairly stable as far as rankings go. But I’ll tell you this much, with the recent Page Rank update and Caffeine rolling out, things have been fluctuating. And if any of you use Google Alerts you will notice many more alerts coming through erratically and for content that is super old in many instances. I noticed this phenomenon right after Google integrated Real Time results. Seems that these changes did not mesh well with Google Alerts, which really has not been working well at all for the past year anyways.

Canonicalization, wow that is a big word! Even the most savvy SEO guru will have trouble pronouncing it. But that’s OK, as long as they know what it is and how to fix it. Because almost every site that I come across has canonicalization issues. Matt Cutts had a good post about canonicalization from the Google perspective here. But what it boils down to is the idea that www.domain.com, domain.com, www.domain.com/index.html, domain.com/index.html, etc. can all be different pages in a site. So if you can type all of these variations of YOUR domain into your browser and the same homepage comes up then the search engines may be penalizing you for duplicate content!

So now you are feverishly typing these variations into your browser to check right? Well if not, then you better get going!

And right about now you are thinking, “well how can I fix this?” There are a couple ways. Now there is a section of Google’s webmaster console that allows you to specify to Google which you prefer, www.domain.com or domain.com. This was a very nice and welcomed addition to the webmaster console a while back. I believe that they added this to not only make their index more relevant but also because the community of webmasters was clamoring for it. My preferred way of solving canonicalization issues is to use the 301 redirect. My friend, former colleague, and current organic SEO specialist at Shopzilla, Michael Nguyen had a nice post on how to do this on an Apache server.

Wireless technology in computers and computer accessories is very effective and popular. Now there are wireless internet providers. In the category of phones, wireless phone is working since long. Other accessories like wireless webcam and wireless keyboard are selling like hot cakes. Internet providers now offer wireless internet coverage and install wireless internet equipment at your site. Wi-Fi Planet renders wifi connections for wireless networking protocols.

When I say diluting your keywords I am referring to tactics like keyword stuffing. For instance, a title tag that includes five of your keywords in it will dilute the strength of any one of those keywords. Instead, use only your top two keywords in there and they should be similar terms. The same thing goes for your meta keywords and description tags. Basically one would create lists of around 5-7 keywords to target on any given page. But targeting any more than this dilutes the strength of any one of those keywords and may also confuse the search engines depending on how closely related those keywords are.

Diluting your keyword strength is similar to the idea that if you have too many links going out of any given page, that you dilute the flow of PageRank to those links within your site. So if you were to target 3 keywords in your title tag you would be diluting the weight search engines might attribute to the words in your title tag. Using only two of the keywords in the title tag gives more strength to those two terms. And with competition on the Web growing at an exponential rate you need all of the strength you can get. This idea is not as important when talking about the meta keywords and description, but it is still important to remember.

Any professional SEO consultant will know these things so make sure that you are not using too many keywords on your pages, that may be holding you back from ranking. And when you are writing your content, or determining which keywords you will be assigning to which pages, always remember to not get greedy and use too many keywords on each page.

“Passive earning of money through internet advertisement of your business opens an opton of affiliate marketing for you. The affiliates marketing by placing advertisements on their webpage gives way to internet traffic to the website of the advertised company. Many internet2 affiliates now share interests. First yon go for domain registration. Your domain name forwarding brings you into a new world of information and opportunities. Your dsl provided by some company allows you to connect to the internet through broadband technology. You are also provided with the option of speed up dsl if you are not satisfied with the average speed of your connection.

The Basics

Comparison Shopping Engines work on a CPC (cost-per-click) model. So you submit your products to them in a special format, typically a .csv file in Excel, and they post your products, descriptions, and prices on their site. When a visitor clicks on one of your products they are taken directly to your product page where they can make the purchase. Typically you are listed with many other merchants on the site that are selling the exact same product or very similar. So if you are competing directly with other merchants, selling the same exact product, then typically you will need to provide a cheaper price, higher store ratings (reviews/ratings), cheaper shipping, or be higher up on the page in order to beat the competition. Most CSE allow their visitors to calculate shipping and tax right there in their site so that shoppers can see who truly offers the cheapest price. That is what comparison shopping is all about and that is why people use CSE to shop and compare prices and merchants quickly!

The Meat And Potatoes

Visitors that come to your site via comparison shopping engines will convert at a much higher rate than other visitors. Why? Because the visitor from a CSE is much further down the sales funnel. They have already done their research and due diligence and now they are looking to purchase. The majority of people that find your products via organic rankings or PPC are doing research for a purchase at a later date or an in store purchase. This means HIGHLY targeted traffic that is actually ready to make a PURCHASE!

The other thing that makes CSE a great sales channel is that click costs are fairly low, unless you are selling electronic, but even then the costs are low compared to some of the PPC costs associated with electronics keywords. That means that you as an e-commerce merchant can get targeted traffic at a very fair price. Obviously the higher your average order size is the easier it will be to make a profit but even if your average order is under $100 you can use the CSE as an additional, and very profitable, sales channel. If your average order is under $100 you will need to monitor your results alot closer than you would have to with a higher average order size, but again you can still be profitable.

The Bottom Line

If you sell products online then you need to be using the comparison shopping engines to sell more! Configuring, optimizing, and managing your CSE product data feed(s) can be a daunting and time consuming task. Each engine has their own specs that you need to meet and optimize for, plus each engine allows you to submit feeds at different times. Basically, its alot of work but it can be profitable if managed correctly. There are a number of companies, like Channel Advisor, that offer tools to help you manage CSE data feeds. But they can be very expensive and you still need to do alot of the work. I offer CSE management at a very reasonable rate and with exceptional results backed up by analytics that spell it all out for you. The comparison shopping engines are a fairly untapped resource for e-commerce merchants. Either way that you decide to go about it, run it your self, hire and independent consultant, or hire a firm, you can increase you sales significantly by submitting your products to the CSE.

E-business yields to web site design. It is costly for emerging businessmen. They can be offered by the web hosting providers colocation hosting. New business setups may opt for dedicated hosting. They have to signature web design contract with a soft ware house for their web design consulting and launching of their web site through a web hosting provider.

The Problem

The problem for the user is that a standard blank white 404 page with that standard text can be confusing for users. They may feel that they are on the wrong site or, even worse, that your site is down! Plus that standard 404 page gives the user no where to go, there is no navigation there to take the user back to your site. So many times you can lose that precious visitor, that you have spent so much time and effort to get, because you did not have a custom 404 page.

What is a Custom 404 Page?

A custom 404 page, at its most basic level, is a 404 error page that you design to have links back to your site so that the user can click back to the site and get back on track. The sky is the limit from there! You should have compelling text letting the user know what happened, why they are at that page, and how to get back. Many companies are now getting clever and are creating very funny 404 error pages to entertain the users and kind of apologize, through laughter, to the visitor. This is the 404 page for the eVisibility, the company I work for.

Others use the entire navigation, search box, RSS feed, advertisers, links to popular posts, news links and more. Others out the search box on their 404 pages, or add a link to their sitemap. All of these things are good because if a spider finds a 404 page they will continue to crawl and index the entire site and not get stopped by a 404 page. Here are some other great 404 pages that people have done:

The bottom line is that in order to make your site more user friendly for your visitors and the search engine spiders, you need to have a customized 404 error page. Plus it gives you the opportunity to express your creativity and to be witty, just look at some of the examples in this post!

Like web hosting email hosting is also expanding. Web hosting providers like hostmonster facilitate email hosting also. Reviews of lunarpages show that email hosting is expanding. Now it is easy to find web host online. There are many hosting services providers available online.

“Section 508 refers to a statutory section in the Rehabilitation Act of 1973 (found at 29 U.S.C. 794d). Congress significantly strengthened section 508 in the Workforce Investment Act of 1998. Its primary purpose is to provide access to and use of Federal executive agencies’ electronic and information technology (EIT) by individuals with disabilities.”

The issue mainly boils down to the use of alt text on images which are used to describe what that image or link is about. The reason for using these are so that visually impaired individuals can navigate and use Websites by utilizing programs called screen readers that will read the alt text out loud to them. Essentially the screen reading programs vocalize what is on a site. I also feel that one needs to use hyperlink title tags on all text links on a site, this is the equivalent of image alt text, so that screen readers can tell users where text links go.

This is a pretty big deal considering the lawsuit that Target is going through, but this is by no means new news. Savvy SEO professionals have been using alt text and hyper link title tags for years! The reason is that it is yet another place to add your targeted keywords in the code. I have even seen the mention of section 508 compliance seal the deal on very large and competitive SEO pitches to fortune 500 companies. You really get the two fold benefit of making sure that your site is compliant and also getting to slip your keywords into the page a few more times.