Gone are the days when people pick up the Yellow Pages in need of legal representation and look for an advertisement that displays your smiling face along with a bullet point column of accolades. Your future clients are online, and the search engines have replaced all paper forms of “lawyer hunting”. Every competing firm in your area is fighting to get their share of the online client market, and all in all, the victor will be the firm with the best online presence. SEO (search engine optimization) is the key to enabling clients to finding your firm’s website in the search engines. This article will address some basic tips that any competitive law firm should be following.
Use the blog
Blogging or content marketing is a huge player on the SEO field. Having a law marketing blog not only provides clients and colleagues with informative material, it helps your SEO tremendously. Hiring someone who can provide your website with well-written, unique and captivating articles is important in order to keep people reading and engaged with your site. However, your blogger should also be well versed in the science that goes into making your blog in a search engine friendly manner. Using Google AdWords and knowing how to build links within the content is incredibly important. Recently, Google has come down with some strict search engine monitoring practices that have caused many businesses to completely drop off the face of Google for “spamming” the system and not linking under these strict regulations. The law of search marketing must be followed precisely in order to appease the Google gods, and to ensure your organic placement in the search engines will have steady growth.
Social media marketing
Facebook isn’t just a place for stating that you hate Mondays or that you left your coffee on the roof of your car. These days businesses ranging from medical clinics to home inspectors are using Facebook to market their business while improving their SEO.
Remember, SEO is achievable by creating keyword-sensitive and optimized content with added link building. Once your website is fully optimized, your law firm’s popularity in social media will improve your organic traffic statistics. Virtual Social Media advices that one posts informative teasers that link to articles and blogs on your social media accounts. By doing this you can land readers to your website, indirectly.
Do some research
When considering which social media platforms you want to use to increase your website’s SEO, take a look at the number of users each platform has and determine if the initial traffic and exposure is there. Then take a look at how these platforms function and see how they can be made to serve a legal marketing strategy. Facebook is already known and proven to drive more business and web visitors, as is Twitter. However, new platforms like Pinterst have recently offered business accounts, and the public have responded in massive numbers by “following” their favorite businesses. This social media platform allows you to use visual imagery in a collage formula to market your business and drive traffic to your website.
Get ahead in the game
If you think the law firm up the street is sitting idly on their hands, guess again. Your field is already over-populated and competition for clients is fierce. Hire an industry professional to produce your legal blog and link your website to the big players in social media.
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