Organic SEO Consultant

It goes without saying that Online Reputation Management (ORM) is a very important thing to consider for yourself and your company. More and more people are doing research online, and more specifically the search engines, before they do business with a company or individual. Just as shoppers utilize review sites and comparison shopping engines, HR departments utilize Goolge search.

This makes search engine reputation management (SERM) extremely important. This involves making sure that there are enough positive listings ranking for your name or brand in the search engines. The idea is to shield your search results from negative reviews indexed by the search engines. There is a good chance that negative reviews will rank for your name/brand. Go ahead “Google” yourself to see if anything negative is there.

There are two types of online reputation management. Proactive reputation management and reactive reputation management. I think that you could guess which of the two is more painful to deal with!