Well, its all wide open now. In a huge announcement today from the Internet Corporation for Assigned Names and Numbers (ICANN) custom Internet domain suffixes have been approved. They have backed an initiative that will introduce an unlimited number of TLDs (top level domains). In the past they have approved such TLDs as .com, .net, and 249 country codes such as .ca for Canada and .it for Italy.

ICANN noted that they have spent $10 million in studying the new domain names and will spend another $10 million to implement them. Hey, why not, while you’re at it tack on a few extra mil for the organic SEO consultant! How the heck do you waste so much money researching a concept that is so obviously a good idea. It is a good idea because it will allow marketers and business people to better brand their domains. And it is good for ICANN and the rest of the domain registrars because it will net them an exponential amount of CASH. Of course the cost for registering one of these new custom TLDs will start at about $100,000 and will probably be a huge bidding war. I wonder who will get .searchengineoptimization?

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