Duplicate Content – Who Cares?
One of my favorite blogs, SEO Blackhat, recently did a post on duplicate content and what it means today. Yes, I read black hat blogs. There is a ton of great info to learn from black hats and they do alot more experimenting and pushing of the proverbial envelope than other SEOs do. Black hat is NOT necessarily a bad term, it depends on how stupid you get with pushing the envelope.
Anyways, how about that duplicate content? Well, its not nearly as big of a deal as it used to be. Google has wised up and started to monetize aggregated, syndicated, news content. Therefore they had to change the ways they treated dupe content.
If you have a trusted domain or are not totally, obviously, trying to manipulate the search engines. So its OK to have some duplicate content as long as its not done on purpose and with intent on ranking higher. Having a trusted domain puts you in a whole other category. And it makes sense as most spammers or black hats have dupe content on weak domains. Plus if you have dupe content you will most likely hurt yourself because you will dilute your internal link juice.
