Yes, there is! A 2006 study from Cornell University studaied the distribution of clicks on a SERP. How many more clicks does a #2 spot get over a #3 spot, etc.? They used eye-tracking to conduct the experiments, as well as a sample of undergraduate students performing 397 queries on various topics like music, movies, [...]
I have been reading around the Web that there is a big to do about some statements that a Google employee has made regarding the fact that Google does not like long URLs. The conversation started over at Google Groups. The comments came from guy named JohnMu and specifically used this URL as an example:
http://www.gadgetguy.com.au/small-kitchen-appliances-toaster-kettle-coffee-machine-blender-juicer-channel7-sunrise-australia-42.html
Now [...]
There has been much debate in the past few months as to whether or not Google recognizes, and passes link equity, to multiple links to the same page with different anchor texts. There is a recent post at SERoundtable that has re-sparked this debate and some of the comments disgust me.
But first, here is the [...]
You would be surprised to find out how many businesses have not yet claimed their Google Local account. But you would be even more surprised if you realized how weak local search algos are at this point in the game. The search engines still have a difficult time providing good local search results. They still [...]
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