Link building schemes, there are thousands of them out there. I think it all started when Google came out with their early algos based around link popularity. That is what Google was founded on, it was THE defining moment in search history. When Sergey Brin and Larry Page did their paper at Stanford on link [...]
You have heard me talk about not diluting your keywords previously. The idea being that if you target too many keywords in a given page then you will dilute the strength of any one of those keywords. And the same thing goes with keywords in the title tag, you should only use two keywords and [...]
You bet your first place rankings they are! There are MANY people in the Internet marketing community that will tell you that paid links are dead and that it is merely a matter of time until all link buyers will get caught and penalized. Well I have news for you all, Google doesn’t and never [...]
Yes, there is! A 2006 study from Cornell University studaied the distribution of clicks on a SERP. How many more clicks does a #2 spot get over a #3 spot, etc.? They used eye-tracking to conduct the experiments, as well as a sample of undergraduate students performing 397 queries on various topics like music, movies, [...]
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