Without a plan, it’s easy for reputation management to get out of hand for a company. Low-level employees can talk with reporters and give the incorrect information which is then blown wildly out of proportion; different executives send different messages, making the company look disorganized and fragmented; or worst, the company doesn’t do anything to [...]
Online Reputation Management
With the blossoming of social media, it has never been easier for brands to monitor their brand and how it is perceived. This is indeed a hot topic right now because many brands still do not understand how to leverage social media properly. Heck, many of them do not even have a proper understanding of [...]
