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SEO Perspective on Subdomains Vs. Subfolders

An interesting question was posed to me this morning via Twitter from a local social media maven, Melonie Gallegos. What gives a domain more SEO benefit (link juice): a subdomain or a folder under the primary domain? xyz.domain.com vs domain.com/xyz This is a difficult question to answer in 140 characters, thus, here I am writing [...]

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8 Essential Steps for Reputation Management

by Miguel Salcido 5 comments

Without a plan, it’s easy for reputation management to get out of hand for a company. Low-level employees can talk with reporters and give the incorrect information which is then blown wildly out of proportion; different executives send different messages, making the company look disorganized and fragmented; or worst, the company doesn’t do anything to [...]

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Subdomain Spam Eliminated by Google

by Miguel Salcido 6 comments

WOW! Big news today coming out of the Google Webmaster Central blog. Google is no longer looking at subdomains as being separate sites from the root domain. As it was before, subdomain.domain.com would have been treated as a totally separate site from domain.com. Links from the subdomain to the root domain would count as external [...]

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Keeping Your Blog on a Unique Domain

by Miguel Salcido 0 comments

Most businesses out there will setup their blog within their existing site like domain.com/blog or they will add it to their domain as a subdomain such as blog.domain.com. Either way is good and I often go back and forth as to which I prefer, which tells me that they are both good and it just [...]

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Link Wheels Examined

The link wheel, as a technique, has been around for a very long time but has mostly been relegated to blackhat affiliates. It actually still is for the most part. But it started way back when and has slowly become mainstream, taking on the name of “link wheel” within the past couple of years. Services [...]

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5 New Reasons to Love Bing Webmaster Tools

by Miguel Salcido 0 comments

A long awaited update to the Bing Webmaster Tools platform has been announced today. It is clear that Bing is dedicated to providing their webmaster tools as a top resource for webmasters and SEO consultants. Bing has always “cared” more than Google in this regard and have closed the gap on Google Webmaster Tools in [...]

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Big Brand Spam

by Miguel Salcido 0 comments

Big brand spam, Google loves it, Aaron Wall hates it, what should the public think? Big brand spam is something that Google has been very willing to put up with. It’s been well noted that Google knew about JC Penny’s link spam techniques for well over a year and did nothing about it because they [...]

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