The SEO industry is constantly evolving. In 2014, Google has updated its SEO algorithms 13 times—and those are just the big, website-altering changes, as Google nearly improves and refreshes their strategies daily. As such, websites constantly have to adjust their SEO strategies, which is usually a time consuming process. In 2015, instead of being unprepared for new SEO updates, here are a few strategies to be on the lookout for come this New Year:
This holiday season is expected to be the largest online shopping season of the decade. With more and more people preferring online shopping to avoid the hectic holiday crowds, many companies are preparing their sites for increased traffic. As such, many sites are focusing their attention on SEO in order to improve their organic search [...]
Getting your SEO right is absolutely critical if you are trying to drive revenues on the web. When you’re looking at clicks from organic search, having a ranking in the top two or three on the SERPs makes an enormous difference. Not only that, but there is no point in ranking highly for keywords that are not relevant to your business or have virtually no traffic. What you want is consistently high rankings across the top keywords for your domain – along with hidden long-tail gems that deliver extra traffic with little competition.