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Gone are the days when people pick up the Yellow Pages in need of legal representation and look for an advertisement that displays your smiling face along with a bullet point column of accolades. Your future clients are online, and the search engines have replaced all paper forms of “lawyer hunting”. Every competing firm in [...]

The process of driving traffic to your website is of paramount importance if you want your online business to succeed. You can waste your time on a multitude of different methods but ultimately, you will find that search engine marketing (SEM) and social media marketing (SMM) are the two most effective. Search engine marketing involves [...]

Either the Mayans goofed, or we misinterpreted their calendar—the world did not come to an end this December in 2012. Therefore, having a website is still an important aspect to anyone’s business, and SEO strategies will continue to evolve to keep up with Google’s wild ride of algorithm changes. Starting 2013 off with a free [...]

Ready, Set, Grow!

by Miguel Salcido 1 comment

When we hear the term SEO (search engine optimization), many envision a scenario that involves sitting down at a table with an agency representative, and being told about Google Ad Words and algorithm behaviors. Then comes the big fat check you write out to them. But such business transactions are beginning to go the way [...]

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The Value of Leveraging Email

by Miguel Salcido 0 comments

Email marketing has long been one of the more profitable online marketing channels. But it is often overlooked. Don’t get me wrong, there are plenty of really solid online marketing channels out there like SEO, PPC, CRO, retargeting, etc. But email has consistently remained a top ROI producer. The only problem is that you have [...]

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