Barry Schwartz Says We Need to Ban Together

I love it. A great post over at Cartoon Barry the other day about the recent announcement of ICANN and how they will be offering custom domain TLDs. He poses the question of who will get the .SEO and .SEM domain names. The new custom domain TLDs will cost anywhere from $100,000 on up and will probably result in a bidding process in the instance that two parties want the same TLD.

TLDs are the extensions on domains, like .com, .net, .uk, etc. Since the price will be so high to get one of these custom TLDs only the big fish will be able to take advantage of them. And this is something that I do not particularly like. Whenever there is a situation where the rich get richer and the poor get poorer it rubs me the wrong way. But Barry suggests that the Internet marketing community ban together and all chip in to secure the .SEO, .SEM, and .SMO TLDs. He offers up that we should do this through a large industry organization like SEMPO. But my guess is that there will be many people who will want these TLDs and that with the bidding process the price will get VERY high!

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