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Miguel Salcido

Big brand spam, Google loves it, Aaron Wall hates it, what should the public think? Big brand spam is something that Google has been very willing to put up with. It’s been well noted that Google knew about JC Penny’s link spam techniques for well over a year and did nothing about it because they [...]

In search marketing often times we are providing insights and reports to people who quite frankly have absolutely no idea what it is we do, let alone what the data we are reporting on means. It is also difficult to translate reports for clients because there are typically many ways to interpret data. Add to [...]

I am a HUGE fan of infographics and want to start to showcase more of them here. I am a very visual learner so these really come in handy for me. I love it when data is presented in a visual format. And as an SEO consultant I love them for the link value and [...]

Like sands through the hour glass, so are the links of our lives. Another large brand is penalized by Google for backlinks, Overstock.com. The JCP penalty was started by a reporter, and possibly a competing SEO firm first in my opinion. The Forbes penalty was apparently started by Barry Schwartz? And this latest big brand [...]

This is sort of a venting piece. I was just reminded of some of the crazy thoughts on SEO that clients develop and ask you to build strategies around. And when I say clients I mean both full on agencies with multi million dollar yearly revenues, as well as small businesses. Now I can see [...]

Case studies are now coming out showing that social media signals do directly boost organic rankings. But those rankings are short lived and fade with time similar to the QDF effect.

Recently an announcement that Google, and Bing, are using social media signals to help them calculate organic rankings was made. Twitter and Facebook are known to be two massive social media sites with oodles of active users sharing each day and it makes sense that these are two good places to start building a social [...]

If you have ever been through a life changing event, not the sort that sneaks up on you but rather the kind that you work towards, then you can understand how I feel right now. The excitement, anticipation, and fear all coarse through your veins. It is an intoxicating feeling. I have been having that [...]

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