I came across Storify the other day and found it to be very intriguing for it’s content curation capabilities. So I decided to put together the story below, a debate/examination of in-house SEO versus agency SEO. I hope that you find it useful, I enjoyed curating it.
With more and more executives shifting dollars to organic SEO, many marketing officers are going to have to consider whether or not they want to build and internal team or hire outside consultants. I want to explore the positives and negatives of both options.
At the end of it all, MarketingProfs provides some interesting insights that seem to go against the more popular thought that ad agencies drive more innovation. The issue lies in the fact that companies do not trust their agencies enough and are not willing to accept failures in order to get innovations. They require almost constant ROI and are not willing to take a step back in order to take three steps forward.
And Adam Audette’s vision of an SEO dream in-house team is a bit out of touch for most companies. Most firms will not or cannot dedicate so many dollars to having a full in-house department and hire a search agency and send their staff to conferences all year. That is a load of money to invest in it, and that’s not even starting to count the cost of spends on the actual work! Sure some large brands have the means to have this setup but 99% of the world does not. But I do agree with Adam on the vision, if possible.
