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5 Ways That Story-Based Content Benefits Your SEO

by Miguel Salcido

in Organic SEO

storytelling-for-seoWe’ve always been told to write for people, not search engines. What does that mean though, how do we reconcile the need for keywords, phrases, and formatting, with an emotional connection to our readers? The answer is storytelling. If you can tell a good story, you can capture your reader’s attention every time.

We as human beings have told stories since the dawn of time. It’s how we connect with one another, and it’s how we convey information in a way that anyone can understand. In terms of SEO, storytelling provides you with a brand presence and a platform to utilize all of the tactics we know and love. Today we’ll look at 5 ways that storytelling benefits your SEO.

We’ve always been told to write for people, not search engines. What does that mean though, how do we reconcile the need for keywords, phrases, and formatting, with an emotional connection to our readers? The answer is storytelling. If you can tell a good story, you can capture your reader’s attention every time.

We as human beings have told stories since the dawn of time. It’s how we connect with one another, and it’s how we convey information in a way that anyone can understand. In terms of SEO, storytelling provides you with a brand presence and a platform to utilize all of the tactics we know and love. Today we’ll look at 5 ways that storytelling benefits your SEO.

Your readers are people, real people with real lives, schedules and problems like anyone else. Connecting with them and showing your human side is the best way to help them relate to you and your topic. Starting a successful blog begins with making this connection as soon as possible. Not only does it benefit your readers, it also benefits your SEO as well. Here are 5 reasons why.

1. Stories Offer New Experiences

There’s a reason why how-to posts and reviews do so well in the blogging world: it’s because they provide a story for readers to attach to. It informs them of a new experience through learning and observing. That sense of discovery and exploration comes through perfectly when a reader can relate to your content via stories.

How does this benefit your SEO? It allows you to create high-quality unique content by using your story as a basis. In a post-panda world, Google loves to see valuable content that stands out from the pack.

2. Storytelling Engages Your Readers

The purpose of a story is to entertain, inform, or captivate. It’s no coincidence that these three goals line up with the goals of your content each and every time you publish something. A great story pulls your readers out of their daily grind and gets them 100% focused on what you’re saying to them.

Since we all know the importance of blog post word counts, storytelling can help you create massively successful posts that range from 2,000 to 3,000 words or more. Not only does the increased world length help your SEO, but the increased engagement means you’ll see a drop in your bounce rates and an increase in your shares on social media!

3. You Can Teach Lessons Organically

While it may seem like a complicated concept, SEO isn’t very hard when you boil it down. Trust me, when I was first starting out I wanted to tear my hair out trying to figure out how you can use long-tail keywords and concepts organically without sounding like a robot. When the dust finally settled though, it hit me:

Storytelling weaves SEO concepts seamlessly into your content. They say that if you’re an expert on the subject you’re talking about, you’ll use a bunch of great keywords without realizing. It’s always important to do your research and make sure you know what keywords you want to target, but if you just relax and tell a good story, they’ll come naturally.

4. Post-Panda Google Loves Stories

Every time a new update comes down the pipeline, online marketers scramble to try and avoid penalties and drops in their rankings. The current trend that Google is pursuing is one where the user-experience is the most important thing. Websites with content that is useful, well-written, and valuable to the reader will always take the top spot.

Don’t write to generate clicks or to please the algorithm, write to provide your readers with value and you will be rewarded by search engines.      

5. People Want to Share Stories

When you see a great movie or read an awesome book, what do you do? You share it of course! We love to spread the stories that speak to us, and if we’ve read one thing we like, we usually move on to something similar. Content that goes viral is always something that triggers that need to share in our minds.

If you start telling irresistible stories, and you promote them on social media, you’ll start attracting new readers. All it takes is one spark and you’ll start a flame.

Final Thoughts

Nothing in this world is black and white. There’s always a story to be told, whether you’re explaining how to optimize your content, or your listing out the best tools for WordPress. Find the story in your content and bring it to the surface. In the process, you’ll be benefiting your SEO as well. How do you incorporate storytelling into your content? What tips would you offer new bloggers? Tell us your thoughts in the comments below!

About the Author: Having held Director and VP level positions at large search agencies over the past 8 years I have gained a wealth of experience and knowledge. I now offer agency quality SEO consulting services without the big agency overhead so that more of your dollars will go into your campaign.Follow me on Google+, and Twitter for regular updates.

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