Archive | December, 2007

30 December 2007 ~ 0 Comments

Diluting Your Keywords Can Kill You

You wouldn’t water down your cocktail would you? Well then stop diluting the strength of your keywords!
When I say diluting your keywords I am referring to tactics like keyword stuffing. For instance, a title tag that includes five of your keywords in it will dilute the strength of any one of those keywords. Instead, use [...]

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26 December 2007 ~ 2 Comments

How Comparison Shopping Engines Work

CSE

Comparison Shopping Engines, or CSE for short, are THE best way to sell products online. Other than organic SEO, CSE data feeds have been the most successful campaigns for e-commerce merchants. If you sell anything online then you can utilize the CSE to sell more products. Some examples of comparison shopping engines are Shopzilla, NexTag, [...]

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19 December 2007 ~ 4 Comments

Page Not Found – Why The 404 Page Can Be Your Best Friend

Custom 404 pages are probably still one of the most overlooked things by both SEO firms an in-house SEO teams. The problem is that not enough people are educated on the 404 and why you need to have a customized one for your visitors. The 404 error message, or Not Found, is an HTTP standard [...]

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12 December 2007 ~ 0 Comments

Section 508 Compliance – Have You Been Sued Yet?

Have you been sued yet? Well Target.com has, and if you are even somewhat concerned about your site then you need to understand section 508 compliance.
“Section 508 refers to a statutory section in the Rehabilitation Act of 1973 (found at 29 U.S.C. 794d). Congress significantly strengthened section 508 in the Workforce Investment Act of 1998. [...]

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